The third week in the Mastering Design Thinking course was dedicated to a deep understanding of the concept of User Persona. User Persona is a detailed semi-fictional description of the ideal user or customer of a product or service. It is a tool widely used in design thinking and user experience (UX) design to help understand and empathize with the target audience.*
Key Components of User Persona Demographic Information: Age, gender, occupation, education level and other demographic details. Background and Context: Information about the user's background, experiences, and context that can influence their behavior and preferences. Goals and Motivations: The user's primary goals, ambitions, and motivations that drive their actions and decisions. Difficulties and Pain Points: Obstacles and difficulties the user may face in daily life or in relation to a product or service. Behaviors and Habits: Insights into how the user typically behaves, their preferences and habits related to the product or service. Technology Literacy: The user's familiarity and comfort level with technology as it relates to the product or service.
The third week was full of new concepts and practical skills. Understanding User Personal has become a powerful tool in implementing design thinking. Creating a storyboard turned a theoretical understanding of the problem into a concrete visual story ready to be presented. It was an important stage in my training